Lula Commerce announced the launch of United Pacific's flagship convenience store brands, Rocket and Alta Convenience, on its platform, per a press release sent to NACS.

Over 600 Rocket convenience stores across 11 states (California, Washington, Oregon, Colorado, Nevada and other western states) will use the platform to “enhance their digital presence and operational efficiency,” Lula said. Rocket has locations that operate under the 76, Conoco, Chevron, Shell and United Oil banners.

“As a brand that obsesses over delivering innovative convenience, Rocket is excited to partner with Lula to meet our customer’s needs in a seamless and even more timely way. This is a huge opportunity to capture more digital customers, and additional share of market with those who prioritize efficient and quick options when shopping for everyday essentials” remarked Bill Mullen, president of retail, Rocket.

Through this partnership, Lula said Rocket stores gain access to Lula's suite of services, including real-time inventory management, integration with major delivery platforms and advanced customer engagement tools. “Central to this transformation are Lula Operators—AI-powered agents designed to automate critical eCommerce operations, ensuring consistent uptime, efficient order processing and proactive customer service,” it said.

In March, Lula Commerce announced it partnered with Gas Express, the largest Circle K franchisee in the United States. “This collaboration aims to enhance the digital commerce capabilities of over 180 Circle K stores operated by Gas Express across Georgia, Alabama, Louisiana and Arkansas, gaining them seamless access to eCommerce channels like DoorDash, Uber Eats and Grubhub.” Gas Express has implemented the software at approximately 100 locations.