The Private Label Manufacturers Association (PLMA) reported that, for the six months ending June 15, private label dollar sales increased 4.4% in all outlets versus the same period last year, compared to a 1.1% gain for national brands, according to Circana data. In unit sales, store brands posted a 0.4% increase, while national brands fell 0.6%, wrote PLMA.

Per the report, store-brand market share for the first half of the year increased to 21.2% in dollars and 23.2% for units, both all-time highs.

PLMA said store-brand dollar sales for the 52 weeks ending June 15 increased in seven of nine departments, led by refrigerated, which was up 13%, followed by beverages (+4.8%), frozen (+3.8%), general food (+2.5%), pet care (+2%), home care (+1.4%) and beauty (+1.1%).

In unit sales, the report said that store brands were ahead in all but one department, with beverages (+4.2%) leading the way, followed by home care (+3.4%), pet care (+3.3%), frozen (+2.1%), refrigerated (+1.3%), general food (+1.2%), beauty (+0.4%) and health (+0.3%). Only general merchandise (-2.5%) was negative, said PLMA.

PLMA projects total store-brand sales for 2025 will approach $277 billion. In 2024, sales of private label store brands hit a record $271 billion, increasing $9 billion from 2023.

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