North Carolina-based Minuteman Food Mart announced that its Minuteman Rewards program is “experiencing record growth, with overall loyalty participation now reaching 30–35% across the chain—and ten standout stores achieving loyalty retention rates ranging from 44% to 66%,” per a press release sent to NACS.

The retailer said its newly rebranded Minuteman Rewards app features an improved design and streamlined navigation. The app brings “new ways to access deals, redeem rewards and stay connected to limited-time promotions—including the return of the popular Summer of Savings giveaway,” the retailer said. “With more guests moving from the forecourt to inside the store for member-only offers, the program is driving higher foot traffic and delivering more value to local communities. Popular perks include everyday fuel savings, exclusive in-store promotions and special giveaways.”

“Our updated Minuteman Rewards app has truly elevated the way our guests interact with us,” said Ed Bitondo, vice president, convenience store operations. “We’re not just rewarding fuel stops—we’re encouraging our loyal members to come inside, discover exclusive deals, and enjoy the full Minuteman experience.”

In other recent Minuteman Food Mart news, earlier this month the retailer launched its Carolina Combo meal. The combo costs $5.99 and comes with a Carolina Pulled Pork Sandwich, Carolina Kettle Chips and a 20 oz Cheerwine.