Casey’s selected 13 brands to be part of its future product assortment during its first-ever Casey’s Product Innovation Summit, the retailer said in a press release. The inaugural event “focused on discovering innovative brands and their products for distribution,” across Casey’s 2,900 stores in 20 states, said Casey’s.
“The enthusiastic response from emerging and innovative suppliers exceeded our expectations. Casey’s was thrilled to see their business plans and productive discussions aimed at adding their offerings into our stores,” said Chris Stewart, vice president of merchandising at Casey’s. “Our guests love seeing new, diverse, and exclusive products alongside the brands and items they have come to love.”
More than 20 brands across various categories gathered at Casey’s Store Support Center to showcase their products. This event “highlights Casey’s commitment to enhancing its product lineup and providing new, innovative brands to its guests,” said Casey’s, and also provides an opportunity for smaller startups to get in front of chain retailers to present their business strategy and offerings.
The retailer partnered with new suppliers, including:
- Alc-a-Chino Ready to Drink Cocktails
- Country Archer Meat Snacks
The products will roll out at Casey’s in the coming months, the retailer said.
In other recent Casey’s news, Casey’s will replace Wells Fargo as the naming rights partner for the arena at the Iowa Events Center. Wells Fargo Arena will become the Casey’s Center on July 1, 2025, when the venue’s contract with Wells Fargo expires. The partnership is set for a 10-year period.