Retailers Roll Out Super Bowl Deals

Plus, a look at how suppliers plan to celebrate the big game.

January 24, 2025

In honor of the Super Bowl, 7-Eleven is offering a free pizza with customers’ first order on the 7NOW Delivery app, according to a press release.

"At 7-Eleven, we know the Big Game is about more than just football—it's about gathering with friends, enjoying delicious food and making lasting memories," said Brandon Brown, senior vice president of fresh foods at 7-Eleven Inc. "Whether you're a football fanatic, a halftime show enthusiast or simply a pizza lover, we're here to support your game day experience with free pizza and other tasty deals that will make everyone feel like a winner."

7-Eleven said that fans can also take advantage of other deals for the game on the 7NOW Delivery app including:

  • BOGO Pizza: Buy one, get one free large pizza on February 9
  • Get $20 off $30: Save on watch party favorites with promo code BIGGAME
  • $5 Off Beer: $5 off a large pack of all beer

Rutter’s is getting in the game with its ‘Big Game Bundle,’ according to an email statement from Rutter’s. The “Made For You Big Game Bundle includes 12 boneless wings, five chicken strips, four hot dogs, extra-large fries, two portions of macaroni salad, two portions of coleslaw and a 2-liter bottle of soda,” for $29.99, said the retailer.

According to Rutter’s, the Big Game Bundle offer is available beginning January 28 for a limited time only.

Coors Light is “turning a Case of the Mondays into a literal case of beer with Mondays Light, new limited-time packaging from Coors Light designed to bring chill to one of the worst Mondays of the year—the day after the Big Game,” according to a press release.

"Let's face it: the Monday after the Big Game takes 'Case of the Mondays' to a whole new level," said Marcelo Pascoa, vice president of marketing at Coors Light. "So, we thought, why not turn that classic 'Case of the Mondays' into a literal case of Coors Light?"

Last month, The Hershey Company said Reese's will return with another Super Bowl ad, and promises to deliver “another unforgettable comedic experience that will resonate with audiences nationwide,” during the next Super Bowl.