Mondelēz International released its 2024 State of Snacking findings last week and revealed that “snacking continues to be an almost daily occurrence for nearly all global consumers,” according to the report.

Some of the main highlights of the report included that consumers are snacking:

• Consistently: Snacking is a universal staple, with 91% of global consumers having at least one snack per day, 61% having at least two, and 31% eat at least three snacks per day. Sixty-two percent of respondents also said they “prefer to eat many small meals throughout the day, as opposed to a few large ones.”
• Mindfully: 96% of global consumers engage in mindful snacking behaviors, with 81% saying they pay attention to the sensory experience of their snacks.
• Indulgently: 76% agree, “When I am having an indulgent snack, I just want to enjoy it without focusing too much on the ingredients.”
• Adventurously: Consumers are increasingly craving new snack adventures that spark joy in their lives, with 75% saying they get excited about finding a new snack to try.

In the February 2025 issue of NACS Magazine, Smart Snacking explored consumer snacking habits, finding that consumers are looking for protein-enriched snacks and the increasing demand is driving changes in the alternative snacks category. Marketers of the products—ranging from meat snacks to nutrition and energy bars to granola and fruit snacks—are responding in kind, and convenience retailers say they expect the category to continue to benefit from changes customers are making in their snacking habits.

“I’m seeing more movement with products like beef jerky and protein bars lately,” said Andrew Mendez, co-owner of Mendez Fuel, which has three locations in Miami. “People are trying to eat healthier, cleaner and are looking for more protein.”