Circle K announced a new national partnership with Minor League Baseball (MiLB), which will make the retailer the “Official Convenience Store of Minor League Baseball,” according to a statement sent to NACS.
During the 2025 season, the Circle K brand “will be integrated into the MiLB in-stadium experience through in-game video board assets at most MiLB ballparks and signage behind home plate in 37 MiLB ballparks. Circle K will also serve as the presenting partner of ‘The Baseball Traveler,’ an ongoing content series that highlights the best of the Minor League baseball experience and will include newsletters and road trip storytelling from MiLB.com reporter Ben Hill as he makes his way around the country visiting ballparks throughout the 2025 season.”
“At Circle K, our longstanding sponsorships of individual Minor League teams have given us a great opportunity to engage with our customers by connecting their love for baseball with our brand,” said Brian Bednarz, senior vice president of operations for Circle K. “As the Official Convenience Store of Minor League Baseball, we’re now pleased to take that relationship to new heights, bringing excitement and value to our customers at ballparks across the country while fueling their passion and support for America’s Pastime.”
“With locations from coast to coast across the United States, Circle K is a perfect partner for Minor League Baseball as we share nationwide reach, loyal customers and passionate fans,” said Uzma Rawn Dowler, Major League Baseball’s chief marketing officer and senior vice president, global corporate partnerships. “We look forward to building a national marketing program together to share the Minor League Baseball experience with the millions of loyal Circle K customers and providing Circle K with a creative platform that will reach millions of Minor League Baseball fans.”
Last month, RaceTrac announced a partnership with the Atlanta Braves. RaceTrac said this is the 12th straight year it has partnered with the Major League Baseball franchise. The partnership will also now include Gulf Oil, which RaceTrac acquired in 2023.
New for the 2025 season, RaceTrac branding “will be prominently featured with an iconic sign in right field, strengthening the connection between the convenience retailer and Braves fans. RaceTrac will also offer exclusive in-game rewards, such as free roller grill items, through its loyalty program when Braves players hit home runs during designated ‘RaceTrac Home Run Innings.’ Gulf Oil’s iconic logo will also be featured prominently at Truist Park with infield and outfield signage,” the retailer said.