Sheetz Teams With Dickies for Vintage-Inspired Merch

The collection includes clothes, hats and patches.

October 23, 2024

Sheetz has unveiled a limited-edition collection with workwear brand Dickies. Available exclusively at SheetzShop.com, this line of workwear “merges Dickies' iconic craftsmanship with Sheetz’s bold, unmistakable brand,” according to a press release from Sheetz.

Sheetz says that the collection drew inspiration from Dickies’ “timeless silhouettes,” and is a tribute to the hard-working individuals who keep the wheels turning—whether they’re on the road or behind the counter at Sheetz.

“We’re thrilled to bring to life this exclusive capsule collection with Dickies, which honors not just our loyal customers but also our dedicated Sheetz employees who work tirelessly around the clock to serve them,” said Ryan Sheetz, executive vice president of marketing and supply chain. “This collection is a celebration of the everyday heroes who embody the spirit of Sheetz.”

The Sheetz x Dickies collection features “a range of must-have pieces, including the iconic Dickies Eisenhower Jacket, alongside work shirts, t-shirts, coveralls, overalls and a variety of hats and patches—all with a unique Sheetz twist. With prices ranging from $5 to $80, there’s something for every Sheetz Freak looking to rep their favorite brand with style,” according to the press release.

“We are thrilled to partner with Sheetz on their exclusive capsule, which perfectly blends Dickies’ heritage of durable, high-quality workwear with Sheetz’s unique personality,” said Tory Kerr, director of marketing: collaborations and communities at Dickies.

The limited-edition line is now available online.

In other Sheetz news, earlier this month the company officially broke ground on its $169 million facility in Findlay, Ohio, slated to open in 2026. Once completed, the building will house new food preparation and distribution services, according to a Sheetz press release.

The new facility will support the retailer’s growth in Ohio and Michigan and create more than 700 jobs over the next five years, Sheetz said.

This will be Sheetz’s third distribution center, with the other two located in Pennsylvania and North Carolina.

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