Trolli is introducing Trolli Sour Brite Squad, with “three new crawler shapes that offer unique ridges to enhance the unmistakable flavors of Trolli Sour Brite Crawlers,” said the company.
The sour trio comes in three flavor combinations: blackberry-lime, strawberry-lemonade, and raspberry-orange.
The new packs are available nationwide now in 4.24 oz, 6.3 oz, and 12.3 oz, with prices ranging between $2.39-$5.39.
Mars introduced Skittles Pop’d, a “crispy and crunchy twist on the classic Skittles treat available in the iconic original and new sour flavors for fans to pop anywhere on the go,” according to a press release.
"At Mars, we're constantly looking for innovative ways to deliver new experiences to our fans, based on flavor profiles and texture trends that we know consumers are seeking," said Ro Cheng, marketing vice president, Mars Wrigley North America. "Skittles Pop'd trades Skittles’ traditionally chewy lentils for a crispy, crunchy texture that we know our fans are really going to enjoy."
The latest innovation will be available in two 5.5 oz pack varieties, including Skittles Pop’d original, which features the classic flavors strawberry, lemon, lime, orange, and grape; and Skittles Pop’d sour, which features new flavors including sour lemonade, sour blue raspberry, sour strawberry, sour watermelon, and sour cherry.
Skittles Pop’d will be available through TikTok Shop starting October 21, offering fans early access before it hits shelves, according to Mars.
At the 2024 NACS Show in Las Vegas, The Hershey Company showcased its latest innovations. Some of the products included Reese's Caramel Big Cup, Jolly Rancher Ropes, and Ice Breakers Flavor Shifters.
Last month, NACS Daily looked at Halloween spending predictions heading into the holiday. According to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics, “Early Halloween shopping is on the rise, with 47% of survey participants beginning their shopping before October. The figure is up from 37% five years ago and compares with just 32% in 2014. Total Halloween spending is expected to reach $11.6 billion.”
It’s critical for stores to be prepared early to attract shoppers. According to The Hershey Company, 88% of consumers agree that seasonal displays make shopping more enjoyable, leading to unplanned purchases, while 87% of shoppers say seasonal displays and aisles help remind them to purchase candy.