For the second year in a row, Global Partners’ brands of convenience stores have partnered with Coca-Cola to bring together the local community with its “Get a Coke, Share a Coke” initiative. Customers of Alltown Fresh, Alltown, XtraMart, Wheels, and Jiffy Mart are invited to “enjoy a complimentary beverage while supporting local charities,” the company said in a press release.

“We believe in the power of collective action,” said Laura Derba, Global Partners, LP senior vice president of retail operations. “With every free beverage redeemed, our members are participating in a community effort to reach our goal of donating $50,000 to charities that make a difference. This is not just about enjoying a Coke; it’s about coming together to spread kindness during the holiday season.”

Customers can choose to support one of the following charities: the Greater Boston Food Bank, which provides meals to over half a million people annually; Habitat for Humanity NY, dedicated to creating safe, affordable housing; and First Robotics New England, which empowers students through hands-on STEM experiences in competitive robotics.

After selecting a charity, members will receive a free 20 oz Coke, Sprite, or Smartwater in their loyalty account. For each selection, Global Partners will donate $2.50 to the chosen charity, with a goal of contributing $50,000. Last year’s campaign raised $45,000. The company said members can participate weekly, earning rewards up to nine times, with a maximum donation of $22.50 per member.

The free beverages can be redeemed until January 31, 2025.

“This program highlights joy and generosity, allowing community members to receive a free beverage while directly supporting worthy causes,” Derba continued. “By participating, members not only enjoy a refreshing drink but also play a crucial role in directing charitable contributions, making the giving process personal and meaningful.”