Rutter’s is rereleasing one of its popular branded beers this holiday season—a white chocolate cherry golden stout. The beer was crafted in partnership with Rusty Rail Brewing and is an “offshoot of the highly praised ‘Luminous’ brew, but it comes with a distinctive holiday twist that pleases beer aficionados and holiday enthusiasts alike,” said Rutter’s in an email.

The retailer describes the beer as “a golden stout-style beer with a hint of cherry complemented by a rich white chocolate finish.”

"Our team is very excited to reintroduce this winter beer," said Adam Long, senior category manager at Rutter's. "This golden stout, with its captivating fusion of cherry and white chocolate, embodies the essence of the season. It's the ideal beverage to accompany cherished crisp winter moments and get you into the holiday spirit."

Earlier this fall, Rutter’s partnered with Rusty Rail for a fall pumpkin beer, the Haunted Harvest. It was the retailer’s sixth exclusive beer launch. In April, it released Don’t Have a Cow, a summer Citra IPA made in collaboration with Evil Genius. At the time of launch, Long said, “As we continue to bring new flavorful and unique craft beers to our customers, we strive to have fun, but most importantly, offer a great tasting brew!”

The October 2024 issue of NACS Magazine included an article on the pros and cons of adding a beer cave. Among the insights in the article: “Once a beer cave is installed, it’s important for convenience retailers to merchandise the space just as they do other areas of the store. ‘Use everything in your merchandising toolkit,’ said Joe Vonder Haar of iSee, including cross-category strategies. Vonder Haar pointed to merchandising non-beer items in the cave, ranging from bottled water to wine (where legal) to candy bars and beef jerky to spur impulse sales. He added that c-stores also need to work with their direct store delivery partners to ensure the caves are organized, uncluttered and all prices are clearly visible.”