Rutter’s Releases New Private Label Summer Beer

Rutter’s and Evil Genius announce a new seasonal beer collaboration—Don’t Have a Cow.

April 25, 2024

Rutter’s announced it is releasing a new summer seasonal beer, created in collaboration with Evil Genius. The new beer, Don’t Have a Cow, is a Citra IPA with “low bitterness and is dry hopped entirely with Citra,” Rutter’s said in a press release. “As we continue to bring new flavorful and unique craft beers to our customers, we strive to have fun, but most importantly, offer a great tasting brew!” says Adam Long, senior category manager at Rutter’s. “Having the opportunity to work with Evil Genius, a great local brewery, makes it even better.”

Don’t Have a Cow is available now in Rutter’s stores and will be sold in a six-pack of twelve-ounce cans for $13.99 in limited quantities. The launch marks the fifth Rutter’s exclusive beer launch and will be available exclusively at Rutter’s Pennsylvania beer locations while supplies last.

“Working with Rutter’s has been an amazing opportunity. We’ve built a great relationship with them and love being able to develop a product that we know their enthusiastic fans will enjoy with every sip,” said Trevor Howard, Evil Genius co-founder.

Earlier this month, Rutter’s announced it was bringing back three fan-favorite sandwiches for a limited time.

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