Pilot is making “every mile merrier” with an array of offerings to fuel holiday journeys. In celebration of the season, Pilot’s holiday campaign “features a week-long ‘Hauliday Giveaway,’ a curated gift guide for on-the-go shoppers and savings on seasonal coffee,” Pilot said in a press release.

"Holiday travel is about more than just reaching the destination; it's about creating cheerful moments along the way. Whether it's singing holiday classics, savoring the warmth of a perfect cup of coffee on a frosty morning drive, or sharing stories with a car full of loved ones, these moments are what define the journey," shared Adrienne Ingoldt, Pilot’s chief marketing officer.

From December 2-8, 2024, holiday travelers can enter Pilot’s giveaway for a chance to win travel gear, gift cards and exclusive items. People can enter the giveaway by visiting the Pilot Flying J Facebook page and commenting on each day’s post.

Pilot also created a Holiday Gift Guide. The guide offers “convenient on-the-go gifting options. Featuring travel center staples and unexpected roadside treasures, holiday travelers can find something for everyone on their list. Items range from tech gadgets to foodie favorites and more. The gift guide also features new exclusive items such as Pilot’s holiday elf plush and take-home bags of its limited-time Bourbon Pecan Coffee.”

Pilot is also offering $1 off any size hot or iced coffee, including its seasonal blends. Guests can warm up with “returning favorites like Cinnamon Roll cold brew, Bourbon Pecan hot coffee or White Chocolate Candy Cane hot chocolate.” The offer is redeemable through the myRewards Plus app.

Earlier this month, Pilot celebrated National Chicken Sandwich Day with a one-day deal featuring $3 chicken sandwiches and biscuits.