A Look at Subway’s New Store Prototype

The QSR said the updated stores will ‘boost guest appeal and franchise growth.’

November 14, 2024

Subway unveiled its Fresh Forward 2.0 prototype earlier this week, a new store design that aims “to increase customer convenience and raise franchisee profitability,” wrote QSR Magazine.

The Fresh Forward 2.0 concept is the second iteration of Subway’s Fresh Forward design the company released in 2017. Since the initial Fresh Forward design launched, more than 20,000 restaurants globally have undergone remodels or have built new locations in this modern image, the company said in a press release.

The 2.0 design will begin rolling out in the U.S., UK, Germany, France, Saudi Arabia, Panama and Australia in the coming months.

“The Fresh Forward 2.0 design amplifies Subway’s brand personality and adds vibrant décor elements, such as bold wall graphics, localized messages and signage, elevated lighting and warmer wood tones,” according to the company.

Subway says that self-serve kiosks, order-ready screens and kitchen display systems are currently being tested in markets around the world to help streamline restaurant operations for franchisees and their teams.

"When Subway first launched Fresh Forward, it was more than just a remodel—it was a complete refresh and a competitive necessity for attracting guests and building pride among our restaurant teams,” Mike Kehoe, global chief development officer, said in a statement. “Fresh Forward 2.0 is an exciting evolution of the design, ensuring we continue to future proof our business and deliver on our brand promises of experience and convenience for both our guests and franchisees.”

Subway said the new prototype has been tested across all its global regions and it has received “overwhelmingly” positive feedback from customers, franchisees and employees. During testing, guests said the updated design “significantly” increased their likelihood to dine in and return to a Subway restaurant.

Over the summer, Subway got in on the spicy and ‘swicy’ trend with a lineup of fiery subs.