EG America is partnering with Axonet to join its retail media network, according to a press release from the companies. Beginning in early Q1 2025, the Axonet Retail Media Network will allow advertisers to engage EG America shoppers across various touchpoints, from offsite interactions to in-store experiences.

“We’re constantly innovating to elevate the guest experience and offer impactful solutions for our brand partners,” said John Carey, president and CEO at EG America. “By leveraging Axonet’s technology and our extensive network of stores and SmartRewards members, we’ll provide CPG brands with a powerful platform to reach consumers at key moments in their shopping journey. This partnership is a win-win for EG America, our guests and the brands we partner with, and we look forward to the exciting possibilities it unlocks.”

According to the press release, the decision to join the Axonet Retail Media Network reflects EG America’s “ongoing commitment to technological innovation and a best-in-class customer experience.” Through the partnership, the company “will leverage cutting-edge solutions to enhance the shopping journey, further personalize offers and promotions for SmartRewards customers and strengthen brand partnerships.”

“We are thrilled to partner with the innovative team at EG America to help deliver positive customer experiences and empower our advertisers to reach shoppers in their path to purchase,” said Patrick Raycroft, CEO and co-founder of Axonet.

For more on retail media networks, and how c-stores are uniquely positioned to take advantage of them, check out the article “Revving Up With Retail Media Networks” in the October 2024 issue of NACS Magazine.