QuickChek launched a new rewards program and installed an app upgrade that offers customers rewards points at the pump. The retailer is the first convenience store of its kind to allow consumers to earn rewards points while at the pump in New Jersey.

"Our consumers are at the forefront of every decision we make at QuickChek and have been since our beginning in 1967. We listen when they share how we can make things better for them, so we got to work on a program that benefits our existing customers and makes QuickChek a go-to for those new to the convenience, taste and points we offer," said Blake Segal, SVP and head of QuickChek. "We have great value in fuel, food, beverages, snacks and 24-hour a day friendly service that is now even more enhanced by the value and convenience of the QuickChek app and QC Rewards program.”

In addition to points per gallon on fuel purchased in locations across New Jersey and New York, QC Rewards members will receive personalized offers, birthday recognition and the freedom to choose how to redeem the points they earn on made-to-order and grab-and-go food and beverages, as well as national branded snacks and drinks.

QuickChek said that with the upgraded app, customers will be able to pay ahead for pickup or delivery orders. Previously, members could order ahead in the app or online but were required to pay in-store and delivery was not available on the app.

"QC Rewards will help our loyal consumers earn points throughout their visit, leading to a bigger payoff down the road," said Rob Chumley, SVP and chief digital officer. "By changing the ease of the in-app ordering process, members will be able to save time in their quick in-and-out visits in a way that lives up to the 'quick' in our name."

Earlier this month, QuickChek lowered prices on some of its subs.