Smoothie King has launched a GLP-1 Support Menu for guests using GLP-1 for weight loss or weight management goals, said the company. The dedicated menu will be available online, within the Smoothie King mobile app and in all Smoothie King locations across the U.S., according to the press release from Smoothie King.

The launch “positions Smoothie King as the first national QSR brand to introduce a menu specifically created to assist the millions of Americans currently taking prescription GLP-1 medications.”

The menu features high protein smoothies with 20 grams of protein or more that are rich in fiber and have zero grams of added sugar, which Smoothie King said are key nutritional factors that can help individuals maintain balanced energy levels and achieve their health goals, according to registered dietitians.

Smoothie King stated that the smoothies “were carefully selected for people on the GLP-1 journey and fit seamlessly into a healthy routine, providing the fuel needed for an active lifestyle without compromising on flavor. The menu also prioritizes nutrient dense smoothies to help with hydration and better support individuals experiencing side effects often associated with GLP-1 medications.”

The GLP-1 Support Menu includes five smoothies: Gladiator GLP-1, Slim N Trim GLP-1 Mango Greens, Keto Champ GLP-1 in berry or chocolate, The Activator Recovery GLP-1 Almond Berry and the Power Meal Slim GLP-1 available in chocolate, vanilla or strawberry.

"We know that every individual's path is different, and with the rising use of GLP-1 medications across the country and our customer base, we want to ensure that Smoothie King provides the nutritional resources to match. Our smoothies are more than just a delicious treat—they're a power packed meal on-the-go to help our guests stay on track with their goals,” said Wan Kim, CEO of Smoothie King.

Ozempic and other similar medicines are changing consumer behavior.