7-Eleven and Drumstick Partner for Slurpee-Flavored Cone

The frozen novelty has a blue raspberry layer topped with blue razz sauce.

June 10, 2024

Drumstick and 7-Eleven Inc. announced they are partnering on a Drumstick Slurpee blue raspberry vanilla cone. The king size cone packs “a tart-flavored punch in this bold and unexpected collaboration, redefining the ultimate summer snack,” according to a press release from the companies.

The Drumstick Slurpee cone boasts all the elements of the Drumstick king size cone: creamy and smooth signature vanilla, a crispy cone and a chocolate nugget. Inspired by the iconic Slurpee drink at 7-Eleven, this creation introduces “a vibrant blue raspberry layer topped with delicious blue razz sauce ripples and candy bits.” According to the statement, each bite promises an unexpected adventure, taking your taste buds on a journey into uncharted flavor territories.

"Let's face it, summer is all about embracing the unexpected, and what better way to do so than with a limited-edition collaboration that promises to delight and surprise with every bite?" said Kerry Hopkins, marketing director for Drumstick.

The Drumstick Slurpee Cone will be exclusively available at 7-Eleven, Speedway and Stripes stores nationwide for a limited time while supplies last.

On April 13, 7-Eleven celebrated Bring Your Own Cup Day. According to the company, Slurpee drink fans were encouraged to bring their motorcycle helmets, fish bowls or milk cartons to their local store to fill with the season's limited-time-only flavors, like chili mango and Fanta dragonfruit zero, or classic fan favorite flavors including Coca-Cola, cherry, blue raspberry and pina colada.

At the NACS State of the Industry Summit earlier this year, attendees learned that the frozen dispensed category surged 18% in sales dollars in 2023 to $4,182 per store, per month.