Love’s is installing gamification technology within its restaurants. The system features three 27-inch monitors “strategically placed for optimal impact.”
“These monitors track key performance metrics in real-time, such as greet times, order processing times and the time it takes for food handoff. Comprehensive tracking allows employees to deliver swift, efficient service while maintaining Love’s high standards of quality. Early data shows that gamified restaurants are, on average, 11 seconds faster in service, demonstrating a notable boost in efficiency,” according to Love’s.
According to the retailer, the system creates a more interactive and rewarding environment for employees and creates an element of friendly competition between stores.
“Our investment in gamification technology is transforming the way Love’s restaurants operate. By incorporating cutting-edge technology, we can better engage our team members while optimizing the customer experience,” said Joe Cotton, vice president of food service for Love’s. “Our customers have an appetite for convenience when they are on the go. This solution cuts down customer wait time and gets drivers back on the road quickly.”
The gamification system allows employees to earn recognition and achievements. Love’s says that it plans to invest over $2 million over the next five years to install gamification. New stores will also be equipped with gamification technology.
Love’s recently opened two new locations, one on Salinas, California, and the other in North Lima, Ohio.
The Harvard Business Review recently looked at how gamification can boost employee engagement.