Maverik and Kum & Go (K&G) “rang in the Giving Season” with their annual ‘Round Up Your Change’ campaign to support Feeding America. Between October 23 and December 4, the retailers “raised over $520,000 through the generosity of customers rounding up cash and credit transactions across their combined 20-state operating footprint,” according to a press release.
Maverik said the campaign expanded Maverik’s $1 million direct donation in August, bringing its total contribution for the year to over $1.52 million. “Ninety percent of the donations raised in-store will stay local, with each region’s funds directed to local Feeding America partner food banks serving the community where the contribution was made. The remaining funds will support the activities of the Feeding America national organization in the movement to end hunger,” according to Maverik.
“We are truly humbled by the incredible generosity shown during this year’s ‘Round Up Your Change’ campaign,” said Maverik’s CEO and Chief Adventure Guide, Crystal Maggelet. “Every contribution from our customers makes a difference in the lives of neighbors facing hunger in our communities. Expanding this year’s campaign across our full 20-state footprint amplified this support and our efforts to address food insecurity in all the areas where we operate.”
Since establishing its Food Rescue Donation program in 2021, “Maverik has also been hard at work expanding its efforts to rescue surplus food and redistribute it to local Feeding America partner food banks. Through this initiative, Maverik has donated nearly 3.4 million pounds of surplus food, the equivalent of over 2.8 million meals, to people facing hunger in its communities.”
Maverik said the program is currently active in over 400 stores in 15 states and growing across the combined Maverik and K&G footprints.
Last month, NACS Daily reported that Maverik, which finalized its acquisition of Kum & Go in August 2023, announced its plans to rebrand all Kum & Go stores.
In a statement to the Des Moines Register, Maverik said it is "in the process of rebranding Kum & Go stores, with the intent to unify our entire combined footprint under the Maverik brand." The company did not provide a timeline, instead telling the news outlet, “we are taking a thoughtful, market-by-market approach to ensure the best customer experience before confirming each state’s rebrand."