NRF Reports ‘Moderate Sales Growth’ for November

Groceries were up 0.95% from last month and up 5.31% year over year.

December 13, 2024

Moderate retail sales growth continued in November, reported the National Retail Federation, even as two of the holiday season’s busiest shopping days occurred in December and weren’t included in the month’s totals, according to the CNBC/NRF Retail Monitor.

“November sales increased on top of a strong October and would have been even higher if Thanksgiving Sunday and Cyber Monday hadn’t fallen in December,” NRF President and CEO Matthew Shay said. “Year-over-year gains were solid even as retail prices in many categories are lower this year, showing that consumers are buying more merchandise as the economy continues to grow. We remain confident in our holiday forecast.”

Total retail sales, excluding automobiles and gasoline, were up 0.15% seasonally adjusted month over month and up 2.35% unadjusted year over year in November, according to the Retail Monitor.

The Retail Monitor calculation of core retail sales (excluding restaurants in addition to automobiles dealers and gasoline stations) “was down 0.19% month over month in November but up 1.43% year over year. That compared with increases of 0.83% month over month and 4.59% year over year in October.”

Total sales were up 2.15% year over year for the first 11 months of 2024 and core sales were up 2.33%. The numbers come as NRF is forecasting that retail sales during the November-December holiday season will grow between 2.5% and 3.5% over 2023.

November sales were up in five out of nine retail categories on a yearly basis, led by online sales, grocery and beverage stores and clothing and accessories stores. Grocery and beverage stores were up 0.95% month over month seasonally adjusted and up 5.31% year over year unadjusted.