Boosting Revenue, The Fun Way

Pace-O-Matic skill games draw customers into stores and keep them there.

April 10, 2024

This article is brought to you by Pace-O-Matic

When potential customers ask Pace-O-Matic about their skill games and if they’d be a good fit for their stores, the company is more than happy to answer their questions.

But quite often, the most valuable response can come from existing customers. The cus­tomers who, years ago, made the decision to go with Pace-O-Matic and have stuck with them.

“We operate with a lot of transparency,” said Paul Goldean, the CEO of Pace-O-Matic. “We always say, don’t take our word for it, ask the companies who have been with us for years.”

What do they say?

Bill Douglass, chairman of Douglass Dis­tributing, who owned Lone Star Food Stores, a chain of 23 establishments, for decades, says Pace-O-Matic’s skill games are “the best single investment any retailer can make.”

Douglass says retailers are looking for new sources of revenue to offset an increase in operating costs and a decrease in gallons sold.

To get there, he said, you must have a product that draws consumers in. And keeps drawing them in.

“We have sold more fuel and inside sales since going with the games,” he said, adding that games remove the chore for consumers of stopping at a convenience store for gas.

“Every month our sales increase, and the reason the sales increase is because the games are creating a marketing awareness that we’ve got a fun activity. Fun sells. Fun works.”

Continue reading in the April issue of NACS Magazine.