Panera Bread announced Crunch Time Ordering, a new one-swipe ordering option available on the Panera app. The feature allows customers to have their favorite meals pre-programmed to be ordered at a set date and time with a swipe.
"We are thrilled to introduce Crunch Time Ordering as the ultimate one-swipe ordering option on the Panera app," said Meenakshi Nagarajan, chief digital officer, Panera Bread. "Our guests lead busy lives and need convenience more than ever. They have always been able to rely on Panera for delicious food made with great ingredients, and now we have their backs when they need to quickly and easily have dinner handled between meetings, practices or recitals or other moments of crunch time in their lives."
According to the press release, the feature, available only to MyPanera members in the Panera app, “was designed to remove the thinking and unnecessary steps out of dinner crunch time.”
The ordering option works by having customers add their regular Panera order as a favorite in the app. From there, users schedule and select their “Crunch Time,” so that Panera can send reminders for customers to place their order during the busiest time in their schedule. When the notification is received, customers can open the app, swipe to order and have their meal prepared for pickup or delivery.
Attend the education session “Customer Engagement 2.0: The Power of Digital Innovation” at the NACS Show October 4 to learn the modern conveniences customers want and how to give it to them.