Krispy Krunchy Chicken, a branded c-store foodservice program specializing in fried chicken, donated over 2,000 pounds of food and more than 1,800 meals to the Atlanta Community Food Bank (ACFB) following the NACS Show in Atlanta earlier this month.
The donations signaled the soft launch of Krispy Krunchy’s newly established partnership with Atlanta-based food-waste management company Goodr.
“At Krispy Krunchy Chicken, we believe in the power of community and are dedicated to making a positive impact,” said Jim Norberg, president of Krispy Krunchy Chicken. “We are thankful to partner with the Food Bank and Goodr by supporting their commitment to alleviating hunger and serving our neighbors with Krispy Krunchy meals.”
Krispy Krunchy is based in Louisiana, and it was following Hurricane Katrina that the company became more intentional about contributions to its communities, primarily through disaster relief. Over the last 13 years, Krispy Krunchy has delivered over 50,000 meals to those in need during natural disasters.
“Traditionally, natural disasters sparked the large-scale food donations that Krispy Krunchy is known for today. But today, we recognize that we are in the position of feeding people and feeding people who are hungry in different ways,” said Allison Shapiro Dandry, Director of Philanthropy at Krispy Krunchy Chicken.
The donations in Atlanta came together because of Krispy Krunchy’s long-standing relationship with NACS and awareness that it had leftover products each day and at the end of the show. The company wanted to determine what to do with that, and NACS had the solution—the Atlanta Community Food Bank. The location of the 2023 NACS Show also helped because Krispy Krunchy Chicken is opening a second office in Atlanta, and Goodr is based in the Atlanta metro area.
Following the NACS Show, Krispy Krunchy is looking to expand its philanthropic footprint. “It’s the right thing to do for the people we serve in the communities across all companies in the foodservice space. We want to elevate the conversation for everybody,” explained Norberg.