McDonald’s will be lowering the prices of its combo meals following weeks of discussions between McDonald’s and restaurant operators, and the company will offer financial support if franchisees agreed to drop prices, The Wall Street Journal reported.

McDonald’s and its U.S. franchisees agreed to keep the cost of eight popular combo meals 15% below the sum of the individual items’ prices, according to company materials viewed by The Wall Street Journal. The chain will reportedly run $5 breakfast and $8 Big Mac and McNugget combo-meal specials later this year, called Extra Value Meals.

“Customers are telling us they need more of the everyday value and affordability that defines the McDonald’s brand,” said Joe Erlinger, head of McDonald’s U.S. business, in an internal message following the company’s earnings report earlier this month.

The chain’s combo meals cover breakfast, lunch and dinner, and typically include a sandwich or nuggets, a side like a hash brown or fries and a drink. At most U.S. McDonald’s restaurants, the combos are priced below the items’ individual cost, the outlet reported.

The new pricing is set to take effect in early September, and operators will need to keep the discounts in place through the start of next year, WSJ wrote.

“Under the reduced pricing, a combo meal currently priced at $10 could go for $8.50, for example. Operators also will sell $5 Sausage Egg McMuffin and $8 Big Mac meals in September, and in November, Sausage, Egg and Cheese McGriddle and 10-piece Chicken McNuggets meals for $5 and $8,” WSJ reported.

McDonald’s reportedly told restaurant operators that it would subsidize those who lose money on the discounts, after accounting for increased business the meals might drive.

McDonald’s quarterly U.S. same-store sales grew in its most recent quarter, topping analysts’ expectations. But traffic remained challenged, and the company performed below its expectations for customer counts during the quarter, Erlinger said in the message.