The Coca-Cola Company is inviting fans to create “real magic” this holiday season through the use of generative AI technology. Through the technology, fans of Coca-Cola can combine brand assets like the company’s depictions of Santa Claus and the Coca-Cola caravan trucks and polar bears along with user prompts to generate digital greeting cards.
Consumers can visit createrealmagic.com to generate the digital greeting cards using AI tools. Personalized cards can be downloaded, emailed to family and friends or posted to social media.
The holiday card generator will be available in over 40 markets globally.
The holiday tool builds on the success of Create Real Magic, an AI platform that combines the capabilities of ChatGPT-4, which produces human-like text from search engine queries, and DALL-E, which produces images based on text. In March, digital creatives around the world generated more than 120,000 pieces of original artwork with creative assets from the Coca‑Cola archives.
“We’re connecting people as we have always done during the holiday season but in a uniquely real and magical way by democratizing our creative assets and the latest AI tools,” said Pratik Thakar, Coca‑Cola’s global head of generative AI.
Thakar added, “Technology has evolved—the leap in image quality from DALL-E 2 to DALL-E 3 is incredible—so we saw an opportunity to launch a holiday-themed creation platform and give fans the chance to enhance our iconic imagery.”
Coca‑Cola will feature consumer-created artwork and creations from partner artists on 20 digital billboards around the world, including in New York’s Times Square and London’s Piccadilly Circus.