Entenmann’s debuted a new addition to its lineup of Little Bites snacks. Customers can now enjoy the limited-edition Little Bites cinnamon buns muffins at most retailers until March.

According to a company press release, the muffins are made with real cinnamon and no high fructose corn syrup or trans fat.

"At Little Bites, we're in the business of making little, everyday moments feel really big by being a part of our fans' sweetest memories," said Moira Flood, marketing director for Little Bites Snacks. "That is why we're excited to bring the delicious Little Bites cinnamon buns muffins to snack lovers everywhere. They're truly a taste of nostalgia, packed with flavor and joy in every bite!"

Hershey also announced a new flavor for the Kit Kat lineup: chocolate frosted donut. According to a company press release, “Just like chocolate frosted donuts, which are universally beloved, the Kit Kat brand's newest permanent flavor delivers fans a delicious treat that's great morning, noon or night.”

"We know fans love our bakery-inspired flavors like Kit Kat Birthday Cake—and we thought, 'Who doesn't love a classic chocolate frosted donut,'" said Alex Kuzior, associate Kit Kat brand manager.

Available nationwide in standard and king sizes, the Kit Kat chocolate frosted donut flavored bar joins the brand's list of sometimes unexpected flavors, including mint and dark chocolate, birthday cake, strawberry and dark chocolate and more.

Both companies announced new products earlier this month. Entenmann’s debuted its new donut cakes and Hershey introduced the Reese’s caramel big cup.

Candy sales continue to climb, according to the NACS State of the Industry Report® of 2022 Data. Read more about the category in “Keeping it Sweet,” which originally appeared in NACS Magazine in October 2023.