Jimmy John’s Double Dips With Promotions

The QSR announced deals and merch for National Sandwich Day and National Pickle Day.

November 02, 2023

November hosts a variety of national holidays, including Veteran’s Day and Thanksgiving, but the month also celebrates a variety of national food days—including National Sandwich Day and National Pickle Day. Sandwich QSR Jimmy John’s announced that it is dropping limited-edition merchandise for both days, as well as a new chip flavor to celebrate.

Jimmy John’s is collaborating with streetwear brand Starter to celebrate National Sandwich Day on November 3 with the drop of the Jimmy John’s x Starter limited-edition jacket. The black, white and red jacket gives a “nostalgic nod to ’90s fashion,” according to the company. The jacket will be available for purchase on November 3 for $150.

“Jimmy John’s fans are crazy about our sandwiches—and now they have something new to crave with these high-fashion, limited-edition jackets,” said Jimmy John’s chief marketing officer Darin Dugan. “Starter was a quintessential part of ’90s culture, and now that the brand is back and hotter than ever, we can’t wait to see how our one-of-a-kind jackets are styled on the street.

Jimmy John’s will donate all proceeds from the jacket sales to the Jimmy John’s Foundation, a partner of the Boys & Girls Clubs of America.

The QSR chain is also debuting its first-ever limited-edition chip flavor for National Pickle Day—the Pickle Jimmy Chips. The flavor is available now until November 26 and was created following numerous requests for pickle-flavored chips from customers over the years, according to the company.

Jimmy John’s is also debuting new pickle merchandise to celebrate. Pickle lovers can also purchase a Jimmy John’s pickle sweatshirt, pickle socks and a pickleball paddle set, all available for purchase at the online store while supplies last.

“We see our fans profess their love for Jimmy pickles daily and love to celebrate that excitement with something extra special each year when National Pickle Day comes around,” said Dustin Hilinski, Jimmy John’s director of culinary innovation. “This year, we wanted to take it up a notch and give guests something they’ve been asking for, a dill-flavored chip, which led us to develop the new Pickle Jimmy Chips.”