Sweet New Products

Hershey and Entenmann’s add new products to their lineups.

November 13, 2023

Hershey announced that its Reese’s brand is adding another product: the Reese’s Caramel Big Cup. The new candy adds “a gooey layer of caramel” to the original peanut butter cup in a big cup format, according to the press release.

"Next to peanut butter, caramel is the most requested combination with chocolate—and while Reese's Peanut Butter Cups are already perfect, ask, and you shall receive," said Emily Stover, Reese's senior associate brand manager. "We know what our fans want, and we're delivering on that with the Reese's Caramel Big Cup."

The Reese’s Caramel Big Cup will be available nationwide in standard and king size packages on November 17.

Entenmann’s also announced a new treat is now part of its product lineup. According to a company press release, Entenmann’s is combining “tradition and innovation” with its new Donut Cakes.

The Donut Cakes come in packs of six and are available at select retailers in cinnamon and sugar and double chocolate chip flavors. The treat is meant to “offer a nostalgic trip down memory lane with their bakery-inspired cakey goodness.”

"At Entenmann's, we are constantly exploring new ways our fans can enjoy our beloved baked goods. Our research shows that consumers are looking for indulgent, individually wrapped snacks for on-the-go snacking, so we wanted to deliver in the sweetest way," said Richard Link, senior director of marketing at Entenmann's. "Our latest innovation, Entenmann's Donut Cakes, are truly the perfect blend of an old-fashioned donut with a modern twist, and we can't wait to hear what our fans think."

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