CAMBRIDGE, Mass.—Stinker Stores has launched a pilot with FeedbackNow by Forrester to enhance its mission to provide excellent service and convenience to their customers.

The pilot includes a combination of smiley boxes, multiple choice buttons and QR codes in strategic locations throughout the four pilot stores to capture customer feedback on food options, overall experience and restroom cleanliness.

“We’re excited to test new ways to hear the voice of our customers,” said Billy Colemire, director of marketing, Stinker Stores. “We will collect data from various parts of our stores during the pilot and determine the best way to use this dynamic new service to further improve our customer experience. We also hope to use customer feedback to tailor the food offerings to the expectations of each market. With a wide geographic footprint, we expect it will vary significantly.”

FeedbackNow devices collect input and correlate this data in one platform for instant and actionable ways to improve customer experience in real time. Founded in 1936, Stinker Stores has 110 locations throughout Colorado, Idaho and Wyoming.