Dunkaroos Announces Basketball-Themed C-Store Sweepstakes

Meanwhile, Coors introduces beer-flavored popsicles in other college basketball-related marketing.

March 16, 2023

ALEXANDRIA, Va.—General Mills Convenience and Dunkaroos announced the Dunkaroos Convenience Store Sweepstakes, encouraging basketball fans to get “decked out with Dunkaroos” for a chance to win exclusive Dunkaroos-branded, basketball-themed merchandise.

From March 13 to May 28, 2023, convenience store consumers can enter to win a Dunkaroos Grand Prize featuring an exclusive Dunkaroos jersey, a limited-edition Dunkaroos basketball and a one-year supply of Dunkaroos. Ten additional winners will a prize pack of Dunkaroos-branded items including a sweatshirt, a t-shirt, a tumbler, sunglasses and a multipack of Dunkaroos.

The contest coincides with the launch of a new flavor of Dunkaroos, Triple Chocolate, hitting convenience store shelves this month. The new variety features chocolate cookies, chocolate frosting and chocolate chips.

“As basketball fans get ready to settle in to watch their favorite teams, they are going to need snacks! We wanted to offer a fun promotion to encourage fans to ‘pre-game’ at their local c-store and stock up on their snacking essentials,” said George DeGrella, director of convenience at General Mills. “In addition to offering the new Triple Chocolate flavor of Dunkaroos, we are offering a number of downloadable assets to help retailers encourage their customers to ‘get decked out with Dunkaroos’ and participate in the sweepstakes.”

The free, downloadable assets include digital images and social media posts for c-store retailers to use to promote the sweepstakes and offer their customers a chance to win a custom Dunkaroos basketball prize pack.

Meanwhile, Coors announced that it will sell non-alcoholic, beer-flavored “Coors-icles.”

"Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill," said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. "We're making sure that fans watching the games at home or at bars nationwide can cool down with a Coors-icle." The popsicles will be available online and at more than 800 bars nationwide.