ALEXANDRIA, Va.—Over 400 Circle K locations in Florida are offering customers 25 cents off per gallon of gas on their first five fill-ups, reports WTSP. The discount is part of the c-store chain’s loyalty program Inner Circle.
“Our mission is to make our customers’ lives a little easier every day, and Inner Circle fits right into those efforts by providing our customers with a differentiated experience that goes beyond expectations for both fuel and convenience offerings,” Kevin Lewis, chief growth officer at Circle K said in a statement. “With the launch of Inner Circle, we aim to not only reinforce this commitment but thank our valued customers in unique and rewarding ways.”
Customers also receive five free beverages, including hot or iced coffee, fountain drinks and Frosters.
Additional Inner Circle rewards include:
- A discount of 3 cents per gallon of fuel for every fill-up at Circle K fuel locations
- Stack discounts with Circle K Easy Pay to save an extra 10 cents a gallon on every fill-up
- Every sixth item free on select Circle K snacks, fresh food and beverages
- Surprise discounts monthly, in addition to other exclusive member perks
"The free membership to Inner Circle is just the foundation for a variety of benefits and experiences Circle K plans to build upon for customers,” said Lewis.
Loyalty customers spend more at convenience stores, according to recent Paytronix research. C-store loyalty members annually spend 38% more on average than other customers, and the report found fuel visits increased by 8% in 2021 for loyalty member customers. Also, the most loyal c-store customers are visiting businesses one or more times per day.
A free NACS webinar is available to retailers to learn how to improve their current loyalty program.
Also, NACS published a free report on how convenience retailers can build loyalty program affinity beyond rewards. It provides insights on c-store loyalty programs, shopper expectations, program engagement, personalization and program access/communication.
Check out “Welcome to the Club” in the February 2023 issue of NACS Magazine to learn how c-store loyalty programs are moving beyond simple points and rewards to a more personalized experience.