TXB Expands Private Label Line With Locally Sourced Products

The Texas-based c-store added drinks, snacks and apparel to its private label line.

December 19, 2023

Texas Born (TXB) announced that it added more products to its private label line in all TXB markets. All private label offerings are locally sourced, manufactured, produced, bottled or bagged in Texas. According to a company press release, TXB carefully selects quality products to provide the best that Texas has to offer at an incredible value.

“We are extremely proud of our TXB private label line and are excited to be expanding it,” said Kevin Smartt, CEO of TXB. “We’re committed to creating products that include the best that Texas has to offer, taking no shortcuts to find and source the finest local quality ingredients. Our guests are really enjoying the Texan-based line of snacks and beverages, and we’re looking forward to adding even more in the near future.”

Additions to the TXB private label line include:

  • TXB Rehydration featuring flavors like strawberry, grape, tropical and berry blast
  • Nitro cold brew coffee with flavors including mocha, vanilla and black

  • TXB meat sticks with flavors like habanero, jalapeño and cheese, teriyaki and original
  • TXB peanuts including chili lime, hot and spicy, jalapeño, lemon salted and salted 

  • TXB Cluck Yeah! shirts 
  • TXB Cluck Yeah! hats

The convenience retailer also launched an online gift card store featuring TXB gift cards and a range of name brands. Guests can choose between physical or digital gift cards.

In the spirit of giving back this holiday season, TXB is donating $1 of every PINK Cause Cup tumbler sold to the Susan G. Komen Foundation. So far, TXB has raised over $1,000 from the PINK Cause Cups alone. These limited-edition cups will be available until sold out.