According to an announcement from Instacart, “In today’s competitive landscape, our retail partners want to provide an authentic and differentiated online shopping experience,” said Chris Rogers, chief business officer at Instacart. “Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections.”

Enhanced features of Storefront and Storefront Pro will enable retailers to:

• Add dynamic content to homepages: Retailers can modify their homepages using Instacart’s self-serve tools, including adding banners and other visually enticing elements. This makes it easy to showcase weekly or daily promotions and merchandise products–including private label brands–and reflect the retailers’ brand, using preferred colors, logos, fonts and more.
• Create custom landing pages: Retailers can create custom landing pages with images, text and shoppable elements that allow for compelling storytelling and merchandising. For example, a retailer could design a page that showcases its private label brand, explaining the brand ethos and highlighting bestselling items that can be added to cart with a click. This capability also allows them to easily build static pages—like an “About Us” or “FAQ”—directly within Storefront and Storefront Pro. 
• Build shoppable campaigns: Retailers can build shoppable campaigns that appear across their storefronts, using Instacart’s prebuilt templates or their own custom layouts. Retailers can set specific goals for their campaigns—such as increasing conversion, rewarding loyalty members or driving customer retention—and the self-serve tooling will make recommendations to drive impact based on Instacart’s knowledge of consumer behavior. 

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