HERSHEY, Pa.—The Hershey Company is celebrating Halloween early, along with the majority of Americans, according to a Hershey survey. The survey, conducted online by The Harris Poll, found that 60% of Americans agree that it is socially acceptable to start celebrating Halloween before October.

Other key survey findings include:

• 70% of parents with children under 18 believe that it is socially acceptable to start celebrating Halloween before October
• 75% of Americans agree that they start decorating the outside of their home for Halloween as early as they want to 

"We know spotting that first bag of Halloween candy, whether it's Hershey's, Reese's or KIT KAT, is a seasonal thrill for our fellow Halloween superfans," said Alyssa Smith, senior manager, Halloween, at The Hershey Company. "Finding out that a majority of people want to begin their Halloween celebrations before October was not surprising for us, but it ignited a spark for us to get the party started early."

This year, Hershey is delivering on the Halloween excitement early by giving select fans the opportunity to receive a Halloween starter kit, complete with all the supplies to celebrate the season. The starter kits will go to the first participants who enter the giveaway, with the starter kits containing some of the fan-favorite Halloween candy from Hershey, décor, crafts and more.

New this season, Hershey's Halloween Props Milk Chocolate Bars are a collectible, stylish addition to the classic chocolate offering. The bars feature six different images imprinted on the bar: mustaches, cat eyes, sunglasses, mouths, fangs and eye patches.