BERLIN and NEW YORK—Aldi announced a new online food and grocery shopping experience that will offer one-hour pickup and delivery, reports Grocery Dive. The platform is being tested with an unspecified number of shoppers but will roll out to all stores in the future. Aldi is partnering with Spryker, a German e-commerce technology company, on the platform.
“The platform is being tested with a select group of customers in regions all across the country and will roll out to all shoppers in a phased approach,” Boris Lokschin, co-founder and CEO at Spryker, told Grocery Dive.
Aldi has been partnering with Instacart for grocery pickup and delivery for years, and Grocery Dive suggests the new partnership with Spryker is a “clear departure from Aldi’s traditional dependence on Instacart to manage its online grocery operations.” Aldi employees are fulfilling the pickup orders that come in through the Spryker service, and Instacart workers will fill the delivery orders.
“Spryker’s composable and headless commerce platform offers a best-of-breed approach, providing enterprises with the flexibility and scalability needed to adjust to a constantly changing market, accelerating digital growth and transformation, and providing consumers with a more seamless and simple shopping experience,” Lokschin said in a news release.
Aldi suggests in the news release that the new platform will save customers money. “Our partnership with Spryker will allow our shoppers another way to access the incredible value they expect from ALDI,” said Scott Patton, ALDI's vice president of national buying.
Aldi ranks second among 69 grocers on its relevance with shoppers amid record-high inflation, according to data analysis firm dunnhumby. Earlier this month, Aldi said it would reduce the cost on “dozens of top-selling items.”