ALEXANDRIA, Va.—For today’s customer, convenience starts in their pocket: finding what they want quickly and easily on their mobile device. To own the word “convenience” today, c-store brands must have a digital presence.
Bounteous, a digital marketing agency, presented a webinar, “Bolster Your Bottom Line with Better Digital Engagement,” which is now available on demand free of charge. During the webinar, c-store marketers and industry experts shared insights on how convenience retailers can increase their digital presence.
The webinar covered what consumers want, how to foster user engagement, plus tips for navigating the five stages of digital maturity. Additionally, it delved into the considerations for organizational structure as it relates to development and management of a more robust digital presence.
Webinar presenters included Todd Miller, senior director of brand strategy and experience, Wawa; Derek Gaskins, chief marketing officer, Yesway; and Hayley Thrift, director of marketing and advertising, Spinx.
Watch the webinar here.