Kwik Trip Launches Carryout, Curbside and Delivery

All services are powered through the Kwik Rewards app.

June 09, 2022

Kwik Trip Forecourt

LA CROSSE, Wis.—Kwik Trip is now offering carryout, curbside pickup and delivery services through the Kwik Rewards mobile app, according to a news release. These services will be available at all 800+ Kwik Trip and Kwik Star locations across Wisconsin, Minnesota, Iowa and all newly built stores moving forward.

Customers can place an order for immediate pickup or a select a time for that order to be ready. With carryout pickup, customers can find their order waiting for them on a special rack in store. Then the customer can shop the store for additional items or bypass the checkout line and head on their way.

Curbside pickup is a new option for the c-store that allows customers to place an order, and then a Kwik Trip or Kwik Star employee will bring the order to the customer in the parking lot. Customers input a vehicle description at checkout, and then indicate where they are parked when arriving.

In addition to carryout and curbside, Kwik Trip is launching delivery through the Kwik Rewards app, which will be powered in most markets through a preferred partnership with DoorDash. Guests can place an order, and a delivery driver will head to the store, pick up the order and deliver it on behalf of Kwik Trip.

“We’re thrilled to be able to offer these services, providing new avenues for our guests to be able to enjoy our many offerings,” said David Jackson, loyalty and digital marketing manager at Kwik Trip. “We want to thank the many individuals that put in the work to help bring this endeavor to life, and we’re excited to be able to showcase the Kwik Trip standards of excellence within these new avenues.”

To celebrate the launch, Kwik Trip is offering free delivery on all orders through the Kwik Rewards app now through June 30.

Digital orders have risen to one-third of total convenience store and restaurant food orders, up from just 12% pre-pandemic, according to a Paytronix report. While in-store sales remain down by nearly half, digital orders have remained elevated at 113% of pre-pandemic levels.

While delivery was king before and during the height of the pandemic, more recent data indicate that takeout orders now dominate digital orders, with numbers even higher than they were pre-pandemic. Takeout jumped from about 35% of orders in January 2020 to 55% in March of 2022, a trend that appears to be increasing.

Another recent Paytronix/PYMNTS report found that there is a correlation between technology adoption and eagerness to join loyalty programs or subscription services. The report found that 60% of high-tech consumers participate in loyalty programs at quick-service restaurants, and 75% do so at table-service restaurants, compared with average consumers who participate in them at QSRs (39%) and table-service restaurants (44%).

A recent Harvard Business Review study on loyalty programs found three takeaways for loyalty programs. NACS Magazine dove into loyalty programs and how they can provide convenience retailers with critical consumer insights and a competitive edge.