New Coors Light Device Captures Mosquitoes

The brand’s “Thirst Trap” snaps on to a mostly finished beer to lure in the pests without an escape.

August 01, 2022

Coors List Thirst Trap Ad

CHICAGO—Coors Light has introduced a mosquito trap designed to sit on top of a mostly finished beer can to trap the pests while consumers enjoy a cold one outdoors. A study shows that drinking just 12 ounces of beer makes you more likely to get bit by mosquitoes.

"Warm weather, outdoor activities and laidback chilling are some of the reasons why summer is undeniably the best season of the year. But with the good also comes the bad, and pesky mosquitoes can be a buzzkill,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “The Coors Light Thirst Trap is an attachment designed to fit on a 12-ounce can of Coors Light and will lure mosquitoes into the can with no way out.”

Once consumers drink most of their beer, they can snap on the “Coors Light Thirst Trap,” which allows mosquitoes to fly down into the beer but not out.

The Coors Light Thirst Trap is available for purchase for $5 at Coors Light will release a limited number of traps each day at 10 a.m. CST from now through August 5 (Monday-Friday only).

According to a recent NACS Magazine article, convenience store sales of beer slowed considerably last year as compared to 2020; however, the category remains at its highest level in years. Retailers and beer marketers are optimistic that the momentum that has lifted the segment in recent years, coupled with category innovation, means continued good health for c-store beer sales in 2022 and into the foreseeable future.

Read more about beer category performance in this month’s NACS Magazine Category Close-Up column, “Category Clout.”

For category managers of all levels looking to sharpen their analytical and decision-making skills, NACS offers two certified category management courses:

More information on these courses is available here.