WELLESLEY HILLS, Mass. – Gulf Oil announced a summer-long partnership with Live Nation, the world’s largest live entertainment platform, to promote the Gulf brand and its mobile payment app, Gulf Pay.

The partnership begins with a Rock Flight Concert Experience sweepstakes that launched on April 15. Through July 15, consumers who download and sign up for Gulf Pay with the promo code “concert” will automatically be entered for a chance to win two tickets to any Live Nation concert at a Live Nation venue in the United States. The prize also includes round-trip airfare, hotel accommodations, and a $200 pre-paid cash card.

Signage promoting the sweepstakes can be seen at participating Gulf stations throughout New England, New York and Pennsylvania, as well as on the Gulf Oil and Live Nation websites and social media accounts reaching more than 80 million consumers throughout the summer driving season.

In addition, Gulf will drive brand awareness through on-site activation at more than 60 concerts at two Live Nation venues in Massachusetts and Connecticut this summer. Concertgoers will see Gulf branded photo booth experiences at the Xfinity Center in Mansfield, Massachusetts and the Xfinity Theatre in Hartford, Connecticut. The experiences will encourage brand engagement through social media moments and will serve as new areas for fans to visit before concerts begin.

“Partnering with Live Nation provides us the unique opportunity to demonstrate the benefits of the Gulf Pay app, attract new business for our station owners, and engage with millions of music fans across various demographics and geographies,” said Nikki Fales, director of marketing at Gulf Oil, in a press release.

Gulf's partnership with Live Nation will create awareness and excitement for the Gulf brand and the Gulf Pay mobile app in key Northeast markets.