Supplier Committee Applications

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Led Chester’s through its first comprehensive brand refresh in two decades, inclusive of a new logo suite, branded packaging, in-store design, and website. Instrumental in the creation and launch of new products and LTO’s, including Chester’s Fried Chicken Sandwiches, Fried Pies, Dipping Sauces, and Homestyle Sides. Engaged in Key Account Management with Chester’s largest franchisee partners, including Love’s Travel Stops, which operates 130+ Chester’s locations. Create yearly marketing calendars and execute three annual in-store promotions for Chester’s 1200 franchisees, focused on value deals, limited time offers, or product introductions. Responsible for company lead generation strategy by way of executing Chester’s tradeshow calendar, B2B Advertising, and email marketing. Oversee corporate communication strategy for Chester’s franchisee system and internal employee network. Lead and manage four direct reports. Act as a strategic working manager with direct responsibility for local store marketing, brand research and positioning, and public relations. Navigate foodservice distribution network to drive project success, requiring a high understanding of Chester’s relationships with wholesalers, retailers, and other key stakeholders; in turn knowing what characterizes success for each party.

I have been a long time NACS Member and attended 10 NACS Shows over the years. I am eager to get more involved and give back to this industry.

Supplier Membership Committee|NACS Show Exhibitor Advisory Committee

Attachment Info

Supporting Document

A fried chicken franchise

William is our VP of Marketing. Since arriving at Chester’s in 2018, he led the company’s first comprehensive brand refresh in over 20 years, inclusive of a full logo and brand standards overhaul, new store design, updated branded packaging and sales materials, and a complete menu redesign. He also helped re-shaped the company’s communication strategy by creating a consistent brand voice, crafting the annual promotional calendar, and overseeing all internal and external communications. During his time at Chester’s, the company has enjoyed consistent growth in same stores sales, solidified relationships with its most influential franchisees, and received extensive earned media relative to the many growth initiatives and new product introductions over the last five years.

Marketing, Food Service,