Coke Brings Back Hi-C Ecto Cooler

The green drink will hit the shelves ahead of the “Ghostbusters” remake.
April 27, 2016

ATLANTA – Fans of Hi-C Ecto Cooler: No, you’re not seeing a ghost. The ghoulishly green citrus juice drink is officially coming back next month after a 15-year hiatus. Hi-C Ecto Cooler—which debuted in 1987 through a promotional tie-in with the blockbuster franchise “Ghostbusters”—will reappear on May 30 ahead of the movie’s reboot, scheduled to hit theaters in mid-July.

Though originally planned as a short-lived promotional beverage, Hi-C Ecto Cooler’s immense popularity kept it around for more than a decade. Ever since Hi-C Ecto Cooler was discontinued in 2001, websites dedicated to ‘80s and ‘90s nostalgia have consistently name-checked the brand, and a growing legion of social media fan groups have clamored for a comeback. Those communities, fueled by Sony Pictures urging support, convinced The Coca-Cola Company to give the brand a curtain call.

“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, vice president of Minute Maid/Hi-C Brands for Coca-Cola North America, in a press release. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming ‘Ghostbusters’ film made this the exact right time.”

Hi-C Ecto Cooler will be sold in 10-packs of 6-ounce juice boxes and in 6- and 12-packs of 11.5-oz. aluminum cans. The cans, which will be available in select locations including major online retailers, feature thermal ink printing technology that turns an eerie shade of slime green when chilled. “

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