Yesway Unveils ‘The Big Fill Sweepstakes’

One grand prize winner will win free fuel for a year.

January 23, 2026

Yesway is kicking off the new year in a big way at its Yesway and Allsup’s stores with “The Big Fill Sweepstakes,” giving customers the chance to win free fuel for a year.

“Paired with indulgent snack deals, upsized offers and valuable Rewards savings, Yesway is making it easier than ever for customers to hit the road, save money and win big,” the retailer said.

The grand prize for one winner is free Fuel for a Year via a $2,500 fuel card. Other prizes include $66 fuel cards awarded to six winners each week during the sweepstakes.

Now through March 3, 2026, customers can participate in The Big Fill Sweepstakes through multiple entry options:

  • Scan the QR code found on in-store promotional materials.
  • Earn one entry per transaction when purchasing any two 28 oz. Gatorade or 20 oz. Gatorlyte bottled drinks using a phone number at checkout.
  • Redeem 250 Smiles (loyalty points) in the Yesway or Allsup's Rewards app for one sweepstakes entry.
  • Enter with no purchase necessary by completing the official entry form.

"As we start the new year, our customers are looking for ways to treat themselves without stretching their budgets," said Ray Harrison, chief merchandising and marketing officer at Yesway. "With The Big Fill Sweepstakes, we're also inviting our loyal Yesway and Allsup's customers, community members and fans of the World Famous Allsup's Burrito to join us in a year-long celebration of the 100th anniversary of Route 66 in New Mexico. For a century, Route 66 has carried stories, livelihoods, dreams and communities across the state. Along that same road and far beyond it, our stores have served as places to refuel, reconnect and move forward. We didn't just grow along Route 66; we grew because of the people who live, work and travel it. The Big Fill Sweepstakes celebrates that shared journey."

In other recent Yesway news, in 2025 the retailer expanded across Oklahoma and New Mexico, with four new Allsup’s stores opening across the states. Each of the stores are large-format Allsup's locations spanning 6,277 square feet and operating 24 hours a day.