Tennessee-based Weigel’s launched its redesigned app this week. The retailer said the new MyWeigel’s Rewards App delivers “a faster, more intuitive experience built around how guests actually shop, earn and save. The updated app reflects Weigel’s continued investment in loyalty, digital convenience and creating meaningful value at every visit.”
The app was built in partnership with Rovertown.
Weigel’s said the new app introduces a refreshed design that prioritizes speed and clarity, adopting a utility-first approach with features such as rewards, fuel discounts, offers and games now “easier to find and use.” Customers can also quickly check points, view current deals, access fuel savings and participate in interactive experiences that reward ongoing engagement.
“The redesign also strengthens Weigel’s loyalty ecosystem by better aligning digital touchpoints with real guest behavior. By simplifying navigation and organizing content around intent, the app encourages deeper participation while remaining familiar and easy to use for long-time customers,” Weigel’s said.
“Our goal was to make the app work harder for the guest,” said Nick Triantafellou, director of marketing & merchandising at Weigel’s. “Every design decision was focused on removing friction, highlighting value and making it easier for guests to access the rewards and savings they care about most.”
In other recent Weigel’s rewards news, in November the retailer ran a new “Win What You Spend” app promotion.
Throughout November, Weigel’s said every transaction made using a MyWeigel’s Rewards account automatically earned an entry for a chance to win back every dollar spent at Weigel’s during the month.