Turnover remains high in the c-store industry, with both full and part-time sales associate turnover exceeding 100% in 2024, according to the NACS State of the Industry Talent Insights Dashboard.
One way that HR personnel can fight high turnover is by making sure job descriptions are on par with what applicants are looking for long-term. Tiger Fuel, which operates The Market by Tiger Fuel stores in Virginia, said having “fun, concise” job ads that lead with what a prospective employee will get out of the job, versus first listing everything they’ll have to do, helps make applicants more interested in the role, the retailer told NACS in the NACS Magazine August 2025 feature “Fuel Your Frontline Workforce.”
“We love taking care of our employees, and we pride ourselves on providing the same benefits package to a cashier as to the president of the company. Putting that out there first and foremost for employees has really drawn them in,” said Shaleena Arreguin, HR director for the company.
Over the last 18 months, St. Romain Oil Company, which operates 15 Y-Not Stop stores in Louisiana, overhauled its job descriptions to make sure expectations for the job were clear after it saw misalignment between job postings and actual position requirements at the company.
“It was a reason we were losing people, so we really evaluated what the essential parts of the job were and what a roadmap for success for the employee looks like,” said Annie Gauthier, CFO and Co-CEO at St. Romain Oil Company and NACS Executive Committee member.
For Gauthier, nailing the hiring process in the earliest stages has led to reduced turnover down the line. The company uses a hiring assessment that looks at core functions of the job as well as personality characteristics like integrity, conscientiousness and dependability, she said.
By providing comprehensive benchmarks on various HR metrics—compensation, turnover, benefits and recruitment—the NACS State of the Industry Talent Insights Dashboard can help your HR team strategically plan a data-backed HR strategy for 2025 and beyond.
Using a data-driven approach can help inform better decisions about the people and teams within an organization and align with a company’s overall mission and goals. Learn more about the Talent Insights Dashboard and start making strategic decisions today.
*Companies who participate in the annual NACS Talent Insights Survey gain complimentary access to the aggregate data. The 2025 survey will open in December.