Casey’s Launches $100,000 Tuition Giveaway

The retailer partnered with Dr Pepper to offer $20,000 prizes to five customers.

November 18, 2025

Casey’s has partnered with Dr Pepper to fuel higher education through a tuition giveaway, according to a press release. All Casey’s customers have a chance to win one of five $20,000 tuition prizes through the end of the year.

Casey’s Rewards members are automatically entered for a chance to win a tuition prize by redeeming an exclusive $4 meal deal featuring a medium fountain or 20 oz Dr Pepper with a Mega Slice of Casey’s pizza, or by purchasing a 12-pack or two-liter bottle of any flavor of Dr Pepper.

“At Casey’s, we’re proud to support our guests not just with great food and value, but with opportunities that make a real difference in their lives,” said Brad Haga, senior vice president of prepared food and dispensed beverages at Casey’s. “The meal deal is more than a delicious combo—it’s a chance to help fund education, pay down student loans or gift the tuition prize to someone who would benefit. Partnering with Dr Pepper during college football season makes it even more exciting as we bring the spirit of Fansville to our stores and reward our fans in a meaningful way.”

According to Casey’s, the tuition prizes are unique to traditional scholarships in that funds can be gifted, applied toward student loans or used for tuition at qualifying educational institutions including accredited two-year or four-year colleges, universities, vocational, technical or trade schools.

Last year, Casey’s received more than 1.3 million entries and awarded five $10,000 tuition prizes. One of the prizes went to Nicole O’Brien of Strawberry Point, Iowa, and she gifted the tuition prize to her son, Keegan, a University of Iowa student, who was able to enroll in the environmental engineering program due to the financial support.

“The tuition prize has helped me tremendously by lifting the stress that comes alongside the financial burden of college and has given me the financial freedom to pursue my true goal of environmental engineering,” he said. “I'm not sure I would have had the confidence to transfer into the engineering program given the extra expenses that come with pursuing an engineering degree. Our family is very grateful.”