Rovertown has launched “Game Room,” a loyalty and rewards app feature centered around gamification, according to a press release sent to NACS. “While apps in the industry have traditionally featured one or two simple games, Game Room delivers a curated, regularly updated selection designed to sustain engagement. Early results show a 176% increase in logins among players, giving retailers more opportunities to connect with customers and drive sales,” Rovertown said.
“Game Room turns app engagement into a daily habit,” said Jeffry Harrison, president and co-founder of Rovertown. “When customers open your app every day to play and earn their daily rewards, they’re thinking about your brand constantly. That’s the kind of engagement every retailer wants.”
Earlier this month, Weigel’s unveiled its Weigel’s Arcade and Coin Catalog, powered by Rovertown’s Game Room. “This new arcade offers a collection of kid-friendly, ad-free in-app games,” the retailer said.
The Weigel’s Coin Catalog allows players to redeem in-app coins earned through gameplay for exclusive rewards through the MyWeigel’s Rewards program. Weigel’s said the integration of digital fun and tangible benefits enhances customer engagement. The Coin Catalog and game selection will rotate periodically to keep the experience fresh.
“Our team piloted Game Room, and the results speak for themselves,” said Jessica Starnes, director of loyalty at Weigel’s. “Initial data shows that time spent in our app increased by 15.6% across all users. We’re excited to continue exploring how we can use this to drive deeper engagement with our customers.”
Rovertown said that Game Room has more than 30 games available and eight active at any time, ensuring users always have relevant content. Players earn coins based on daily participation, not skill, making rewards accessible to everyone. Retailers can also create a coupon catalog and drive sales by allowing customers to redeem coins for in-store products. In addition to these engagement-driven games, Game Room will feature Rovertown’s instant win experiences, including the recently released Scratch Offs game.
In January, NACS Daily reported on Paytronix’s 2025 Trend Prediction Report, which highlighted that “c-stores are using gamified loyalty programs to increase visit frequency and spend. Challenges, badges and tiered rewards create a sense of achievement, excitement and fun for customers.”
Paytronix said that by using first-party data, c-stores are delivering “hyper relevant” offers that resonate with individual customers.