7-Eleven Releases Private Label Cold Brew Tea
The ‘Southland Reserve’ line was made in collaboration with AriZona Beverages.
Mar 25, 2025
7-Eleven Inc. today unveiled Southland Reserve, an “exclusive new private label drink designed to honor the brand's rich heritage in the form of a delicious beverage. 7-Eleven has teamed up with AriZona Beverages to introduce a new line of cold brew teas, crafted to deliver bold flavors with a smooth, refreshing taste,” according to a press release.
The cold brew tea comes in four flavors: sweet tea, unsweet tea, peach tea and lemon tea. “The beverage lineup features a diverse range of flavor profiles sure to satisfy every customer, no matter their preference,” 7-Eleven said. Southland Reserve Cold Brew teas are available in 16 oz bottles.
Available at 7-Eleven, Speedway and Stripes stores nationwide, the retailer said this new beverage line pays tribute to the company's origin story. 7-Eleven was founded in 1927 as Southland Ice Company, under Southland Corporation, before the 7-Eleven name was coined in 1946. The Southland Reserve Cold Brew tea packaging design also pays tribute to 7-Eleven's history, featuring imagery inspired by a 1950s-era photo of the store.
"This launch of Southland Reserve Cold Brew tea celebrates the legacy of 7-Eleven and the loyal customers who have made us who we are today," said Nikki Boyers, vice president, private brands at 7-Eleven. "With this lineup, we're bringing together the best of the past and the present, delivering a drink that is both nostalgic and refreshingly new."
Earlier this week, 7-Eleven unveiled a lineup of snack deals, “making sure road trippers, beachgoers and adventure-seekers fuel up in style” this spring break. 7-Eleven, Speedway and Stripes are offering exclusive meal deals, $1 snacks and fuel savings during the spring season.
Category Management New product introduction Promotions Cold dispensed beverages
