Bang Energy has teamed up with Any Means Possible, a social media content creation group, to launch the content creator group’s very own flavor “Bang Any Means Orange,” according to a press release sent to NACS.

“It is the first time Bang has collaborated with any celebrity—let alone six—to release their own flavor. Kai Cenat, Duke Dennis, Fanum, Agent 00, Chrisnxtdoor and ImDavisss don’t just feature on the can; they hand-picked the flavor and were instrumental in creating its unique look and name,” Bang Energy said.

Bang described the flavor as a “refreshing orange flavor with a zesty kick [that] wakes up your taste buds with bold natural flavors that demand attention.” Each can contains 300 mg of caffeine and has zero calories and zero sugar.

Bang and Any Means Possible signed the partnership for Any Means Possible to be the ambassadors and creative minds of the energy brand in 2024. The deal is the largest brand partnership in Bang's history.

Meanwhile, Circle K and Ghost Energy have teamed up to deliver an exclusive energy drink flavor, “Strawbango,” according to a press release.

Circle K said Strawbango combines the sweetness of fresh strawberry with the tangy zest of mango, finished with a hint of citrus.

"We’re thrilled to bring Strawbango, one of Ghost’s most sought after flavor profiles, exclusively to Circle K convenience stores," said Dan Lourenco, co-founder and CEO of Ghost. "Since first joining the Ghost line up years ago, Strawbango has only been available in super limited seasonal drops. We’ve heard our fans loud and clear, and now, for the first time, they can grab this fan-favorite flavor at major convenience with Circle K."

Celsius is celebrating March Madness by partnering with one player from each men’s and women’s basketball tournament teams, reported Sports Illustrated. The company’s athlete roster now includes 136 college basketball players as part of the “Energizing The Madness” campaign. “This massive athlete roster update is Celsius’ largest NIL initiative to date,” wrote the outlet.

Last month, Celsius announced it would pay $1.8 billion in both cash and stock to buy rival Alani Nu.

“The deal, which includes a net purchase price of $1.65 billion and $150 million in tax assets, is Celsius’ largest acquisition since it was founded two decades ago. Celsius had a market value of roughly $6 billion after its shares closed,”