This article is brought to you by Cenex.

In an evolving industry where it is increasingly difficult to get customers to turn left, branding with a partner that embraces individuality and local ties is key to increasing loyalty with community members. Cenex, the energy brand of CHS Inc., has partnered with retailers for over five decades to improve the communities it serves. Today, the Cenex brand is present in over 1,000 communities across 19 states.

“Local businesses offer something that others can’t: personal connections, exceptional service and community-focused experiences,” said Erin Wroge, senior director, energy marketing for CHS Inc., “Because they’re part of the same community they serve, retailers understand their customers on a deeper level, which creates authentic, personalized experiences that meet local needs.”

Cenex provides retailers with innovative programs and the flexibility to tailor store operations to address unique community needs. “All of our stores are locally owned and operated, and we give every store owner the freedom to customize their store,” Wroge said. “It is so critical for us to understand our business owners’ point of view, because they know their community the best. We see ourselves as a partner and support system that allows them to optimize their stores for their communities.”

Community Focused Support

Store updates can take a great deal of financial and staffing resources. Cenex’s LIFT program seeks to transform convenience stores through lighting, image and facilities upgrades. Through the LIFT program, CHS Inc. offers low-interest financing for qualifying interior and exterior improvements, aimed at enhancing customer experience. To date, CHS Inc. has paid nearly $8 million in interest on behalf of retailers to support store enhancements.

Continue reading “Fueling Local Communities” in the June 2025 issue of NACS Magazine.